I know, I’m a retailer. We’re meant to get you to buy MORE. But this isn’t about sales figures, or profit margins, or market share. This is about looking my children in the eye and being able to say that I did everything I could to prevent a catastrophic environmental breakdown that will affect every aspect of their adult lives.
Imagine if someone invented a ‘zero waste’ disposable nappy - and it's as cheap as a reusable nappy. All us cloth bum parents would switch to the zero waste disposables, right? Well...no.
We all want to encourage our children to play outdoors - especially if it means they’re not glued to a screen. But visit any toy shop right now and you’d be forgiven for thinking that every family needs a back garden the size of a park to fit all the outdoor toys and activities that your child ‘needs’.