It doesn’t feel like 10 years since I took the plunge and started Baba+Boo, and honestly, I can’t believe how far we’ve come. We’ve grown up a lot since those early days, and we’ve built an amazing team, an incredible community, and we’re consistently learning and evolving to be the best that we can be.
This latest launch is no different.
We’ve always said we want to make reusables as simple as possible for parents, but we know that picking the perfect items for your new baby, or making the switch to reusables, can be daunting for some parents. That’s why we’re committed to doing everything in our power to ensure that our products are of the highest quality and manufactured as sustainably as possible, whilst using our business to give back to people and the planet.
That’s why for this new launch we’re excited to be introducing our new look nappies, made using higher quality fabric, by our new manufacturer. We’re dedicated to being as transparent with our community as possible, which is why while we’re working on standards and certifications, we wanted to assure you our new supplier means better, more efficient machinery, less fabric waste and the same environmental ethos that runs through the whole of Baba+Boo. While we loved our old manufacturer, we’ve grown a lot over the last few years, and this meant we needed to move to a bigger factory in order to accommodate our needs.
Choosing the right manufacturer, who shares our values, is hugely important to us, and this means working with a factory who prioritises workers right, pays their employees fairly and who does everything in their power to limit their impact on the environment.
Not only is our manufacturer brilliant, but our new fabric is amazing, it’s so soft! This means our nappies are even kinder to little bottoms, and we can’t wait to share these with you - we hope you love them as much as we do.
This change means we’ve had to think about our pricing and there is a slight increase in our prices. We’ve made certain to do this as fairly and transparently as possible to ensure you still get the best value. We’re proud to have invested in our products to create a reusable nappy we’re truly proud of, and one which is vital for helping parents live simpler, more sustainable lives.
This is just the start of our new chapter here at Baba+Boo, we’re committed to learning and developing our products and our sustainability initiative to be the best that we can be.
Launching a new collection in lockdown has certainly been a challenge - but we’re sure it is totally worth it, and we are so excited for launch day!