Making 3 million people aware of reusable nappies might seem impossible, but one Baba+Boo mum did just that.
In the ebbs and flows of running a business, one thing has always stayed constant. Gratitude for every single order. And especially so in the current cost of living crisis. When I hear that virtual ping of our till, I am honestly so grateful that you have trusted us with clothing your baby's precious bum. Sounds a bit cliched but it is true.
I don't take it for granted that you have chosen to shop with us and I like to follow up every order with a note of thanks and to make sure all your Baba+Boos are working well. On the days I do this, my inbox floods with lovely pics of your babies, questions about washing, fit and boosters and predominantly, a whole lot of love. I often get asked how you can help to raise more awareness about reusables.