Fighting Period Poverty This Environmenstrual Week - Baba+Boo

Fighting Period Poverty This Environmenstrual Week

To celebrate Environmenstrual Week (19th-25th October) we’re joining the fight against period poverty and helping to raise awareness around plastic-free periods.


We recently came across the amazing team (and fellow Northerners!) at Freedom4Girls. This amazing charity is on a mission to support those who menstruate by challenging the stigmas, taboos and gender inequalities associated with menstruation. They do this through education, support and by providing period products to those in need across the world, from Leeds to Kenya and Uganda. 

We were truly blown away by their amazing work and wanted to support them in any way we could. That’s why we’ve donated 300 reusable sanitary pads to help support their mission. These sanitary pads will be taken to Uganda to help enable safe and comfortable periods. 

Here’s what Lesley Drurey, Administrator at Freedom4Girls had to say…

“As a fellow Northern brand, Baba+Boo share a passion for eco-friendly materials to use in their reusable nappies and reusable period products. This makes Baba+Boo a perfect partnership for us and the people who need our support. As a small charity, we appreciate every donation, as do the girls, women and those who menstruate. Period poverty happens to anyone, at all ages, from all different backgrounds. We look forward to more collaboration and we appreciate all the support provided by Baba+Boo.”

We believe that no child should miss education due to period poverty, and no one should suffer due to stigma or economic inequality. We want to join the conversations to normalise periods and by helping to support the amazing team at Freedom4Girls, we’re hoping to do just this. 

Not only this, but we’re also committed to raising awareness around the environmental impact of period products. Every day around 2.5 million tampons, 1.4 million pads and 700,000 panty liners are flushed here in the UK (City To Sea) so we’ve launched our brand new reusable sanitary pad prints which can help save money and the planet.

Stay tuned to follow the journey of Freedom4Girls and to hear more about their amazing work across the globe. 

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